AEG Presents and Japan's Creativeman Productions Form Strategic Partnership in Asia
International concert promotion giant AEG Presents has announced a strategic partnership with major Japanese promoter Creativeman Productions, aimed at strengthening AEG's foothold in the Asian market. The news was shared by industry outlet IQ Magazine on social media. Creativeman, beyond its promotion business, also owns and operates several music festival brands — most notably Summer Sonic, which marks its 25th anniversary edition this year, running August 14–16.
What was announced
- Partners: AEG Presents and Creativeman Productions
- Nature of deal: a strategic partnership
- Stated goal: to strengthen AEG Presents' presence in the Asian market
- Contract terms and specific division of responsibilities: not yet disclosed
Who is Creativeman
Creativeman's business spans both concert promotion and festival operations, with several festival brands under its umbrella. Its flagship is Summer Sonic, which is holding its 25th edition this week, dated August 14 to 16.
According to the announcement, Creativeman has grown over the past 37 years from a two-person operation into its current scale. That track record in Japanese promotion and festival operations is described as the basis for AEG Presents' choice of partner.