hyukoh Unveils New Logo Designed by Fergus Purcell and Eugene Whang

hyukoh announced a new brand logo on Instagram in July 2026, designed by Fergus Purcell and Eugene Whang. The band revealed the news via a short video, with visual production handled by Seoul the Soloist (@seoulthesoloist) and @malloonx, and sound design by @unsinkable062.

About the design team

Fergus Purcell is known for his design work with brands like Palace Skateboards, giving him recognition at the intersection of streetwear and music visual identity. Eugene Whang has long been active in Korean visual art. Together, the pair crafted this new identity for hyukoh, marking a new phase in the band's visual branding.