Clairo Shares New Demo "Losing Pride," Donating Proceeds to Climate Group Zero Hour

Clairo released a new demo track, "Losing Pride," on July 18, 2026, with all proceeds going to Zero Hour, a youth-led advocacy organization focused on climate and environmental justice. The moody new song arrived as wildfires continued to burn across Canada, drawing widespread attention, and the purchase link went live the same day.

Background on "Losing Pride" and its charitable purpose

Clairo's last full album was 2024's Charm, which was widely praised by critics. Since then, she has stayed active on the collaborative side, working with artists including Daniel Caesar, Smerz, Rostam, and Ryan Beatty.

She is now signed to Atlantic Records and has continued to share updates related to her fourth album. "Losing Pride" was released as a demo, with all proceeds from its sale going directly to Zero Hour to support the organization's climate advocacy work.

About Zero Hour

Zero Hour is a nonprofit founded and led by young people, focused on climate justice and environmental policy advocacy, with a long track record of mobilizing younger generations around climate action. Clairo's decision to partner with the group for this release echoes the escalating reality of extreme climate events like Canada's ongoing wildfires.