Bon Iver's Justin Vernon Wrote a Jingle for a Minnesota Bar's Meatloaf Dippers

Justin Vernon, frontman of Bon Iver, has a new piece of work out — but it's not a single. It's an advertising jingle. Vernon wrote and recorded the tune for Howard's Bar in downtown Stillwater, Minnesota, built around a menu item called Meatloaf Dippers. In the song, Vernon invites listeners to "warm our tummy." The jingle dropped in late August alongside an accompanying ad.

A hand-drawn ad

The video that accompanies the jingle uses hand-drawn animation, made by animator Nick Stokes (@nick___stokes). Both the song and the animated spot were released together in late August.

Why a bar in Stillwater

Howard's Bar sits in downtown Stillwater, roughly an hour-plus drive from Eau Claire, Wisconsin — Vernon's longtime home base. Local, small-scale collaborations like this aren't new territory for Vernon; this time the partner is a bar in a neighboring town rather than a hometown institution.

Source

The story was compiled and shared by the music account pigsandplans on Instagram, which posted the original ad clip.