U.S. Signs Music Tourism Act Into Law — Industry Calls It a "Jobs Bill"
The American Music Tourism Act has been signed into law in the United States, according to an October 15, 2026 report by journalist Ciaran Donnelly. The bill, introduced by Tennessee senator Marsha Blackburn, directs the Commerce Department's National Travel and Tourism Office (NTTO) to promote domestic and international tourism tied to music venues and festivals. Lawmakers cited projections that the music tourism sector could generate $11.3 billion in revenue by 2032.
What the law actually does
The act formally requires the NTTO to "promote tourism related to music and sports attractions," specifically including efforts to draw domestic and international travelers to American music festivals, performance venues, and other music-related sites and locations.
It also expands the NTTO's existing mandate around sports and recreational activities, folding in "promotion of international travel and tourism for such activities" as part of its duties.
On accountability, the NTTO must submit a report on its activities and outcomes to Congress within one year of the law taking effect, and every two years thereafter.
Reaction from venues and industry groups
Stephen Parker, CEO of the National Independent Venue Association (NIVA), called the American Music Tourism Act "a jobs bill." He said the association is excited that both chambers of Congress prioritized drawing domestic and international travelers to music attractions and independent venues across the country.
Recording Academy CEO Harvey Mason said the bill's signing affirms that "music doesn't just move people — it moves local economies," recognizing music's tangible impact on communities nationwide, from the venues that support them to the creators who fill them.
Nashville's perspective
The act has drawn particularly strong reactions from Tennessee's live music industry. The Nashville Songwriters Association said it was "ecstatic" about the bill's passage.
The association's executive director, Bart Herbison, who also owns the landmark venue The Bluebird Café, said the music tourism market is projected to exceed $11 billion in revenue by 2032, and that with the act's passage, "we expect the music tourism industry to outperform that projection."
Blackburn described the Nashville-centered music tourism industry as "growing rapidly," saying the act is meant to ensure fans from around the world can continue celebrating the state's musical history.